What Snapchat’s Spectacles Have That Google’s Glasses Didn’t
A few days ago, Snapchat (or Snap Inc as it’s been renamed – although I’ll continue to refer to it as Snapchat for now to avoid confusion) began sending a few ripples of excitement and anticipation through the social media world, when it announced the release of it’s first piece of tech hardware, Spectacles.
Spectacles is a range of colourful and funky-looking sunglasses, each with an integrated video camera for capturing short videos that upload directly to Snapchat via Wi-Fi or Bluetooth.
Snapchat claims that the new Spectacles will:
“…transfer your Memories directly into the app in our brand new circular video format.”
And that the:
“…circular video plays full screen on any device, in any orientation, and captures the human perspective with a 115 degree field of view.”
But haven’t we seen this kind of gimmicky eyewear crash and burn before, in the guise of the theoretically breath-taking, but practically pointless Google Glass? Well, yes and no. You see, Spectacles have the one key ingredient that Google, in it’s oversight, failed to add to the mix… FUN!
Spectacles are not designed to dramatically change the world, or the way we live and communicate. They won’t keep you better informed or make you more productive. They are just plain old FUN, and that is precisely what the majority of tech consumers want… to be entertained, amused and distracted.
Consider smartphones for a moment, as an example. Of course they make great mobile business tools (I couldn’t run my businesses without the enormous functionality of my iPhone), but the number of consumers that do use smartphones for business purposes is dwarfed by the vast majority whose smartphone use is almost entirely limited to communicating socially, consuming news, observing the lives of others through pictures and video, and recording their own journeys in the belief that others will want to observe theirs.
Add to that the fact that 60% of Snapchat users are under the age of 25 and you can imagine how Spectacles (at an affordable $129 US) are likely to sell like hot cakes once they become available.
I may even try a pair out myself!