Affiliate Marketing Industry – Key Predictions For Next 12 Months
Whether you’re a fan of affiliate marketing or not, the facts speak for themselves. Having been forecast to reach almost $7 Billion (US) annually by 2020, the affiliate marketing industry continues to grow at an exponential rate and is increasingly becoming a preferred route-to-market by product and service suppliers globally.
As consumers worldwide become increasingly more connected, and their shopping habits more digitally-driven, the opportunities for affiliate marketers to profit online become ever greater.
Affiliate marketing is now, quite justifiably, seen as a profession, in which significant sums can be earned without the need to ever design, produce or deliver your own product or service.
But as all seasoned affiliate marketers will know, staying on top of evolving industry trends is essential if you want to reap the big bucks. So let’s look at a few of the key predictions that will influence affiliate marketing strategies over the next twelve months.
Consumer Acquisition and Retention.
In the past, affiliate marketing has been somewhat hit and miss, driving traffic inefficiently and indiscriminately. But that’s changing rapidly. With access to better tools and more accurate data, the industry is becoming far more strategic. Traffic is becoming far more targeted, resulting in affiliate-acquired consumers making higher value purchases, as well as more repeat purchases.
This is set to increase as industry professional continue to examine funnel performance in greater detail and adapt their strategies based on that information.
We’ve been hearing for some time that ‘content is king’. 2018 is the year, however, that quality content publishers (bloggers, vloggers, influencers and value-creators) will command the lion’s share of affiliate traffic. To put some numbers to this, in the last two years, affiliate traffic driven by content publishers has increased by 175%, with sales revenue driven by content publishers increasing by 240%.
With content publishers now becoming more relevant, more value-driven and better integrated with their offerings, we will see them increasingly engage with product suppliers in more reputable and trusted ‘affiliate partnerships’.
One-to-one consumer marketing at scale is broadly considered the ultimate goal in marketing, and affiliate marketing is no different. We are now beginning to see digital marketing become far more personalised. Yes, we’ve seen a lot of hype and false claims to date regarding just how personalised this marketing has become, but with technology and algorithms continuing to evolve there’s a lot more to come in this area. Ultimately, it’s the affiliate marketers that succeed in connecting individual consumers with the most relevant tailored offerings that will lead the industry.
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